Yohji Yamamoto

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Yohji Yamamoto The Official

This Yohji Yamamoto fan page will generate exclusive contents and will mainly focus on the 3 retail stores in Europe and the international press activities. Thanks to all the fans and collaborators for their continuous support and profound interest to our world. La fan page Yohji Yamamoto fera part de ses contenus exclusifs et se focalisera principalement sur les activites des 3 boutiques en Europe et de la presse internationale. Merci infiniment a tous les fans et collaborateurs pour leur soutien constant et leur interet pour notre univers.
Yohji Yamamoto The Official
Yohji Yamamoto The Official added 6 new photos.Wednesday, September 20th, 2017 at 3:00pm
Miss Diana

Her name is Diana Shi, she’s 20 years old undergraduate student at the University of Oxford (majoring in Japanology). She encountered with Yohji Yamamoto during her year in Kobe, where the Yohji Yamamoto store was not only for shopping but also a great platform to meet the Yohji fans, to make friends, to share the passion.

“The reason why I admire the designs of Yohji Yamamoto is that for me, in the aspects of both the design and the philosophy of the brand, it has perfectly expressed the fluidity of gender— the boundary of the so-called masculinity and femininity being blurred, assisting women to strengthen their own voice, to speak up about their individuality and independency. Thus constructing a bridge between clothing and self-expression, between the external and the internal, between form and formlessness.”
- Diana Shi
Yohji Yamamoto The Official
Yohji Yamamoto The Official updated their cover photo.Monday, September 11th, 2017 at 10:42am
Yohji Yamamoto The Official
Yohji Yamamoto The Official added 14 new photos — at Y's.Monday, September 11th, 2017 at 10:41am
Y's Louvre - 2017 Paris Design Week

À l’occasion de la Paris Design Week 2017, la boutique Y’s Yohji Yamamoto vous invite à découvrir l’exposition d’oeuvres en Washi d’Ôzu.
Le Washi d’Ôzu est un papier japonais fait-main.
Brut, raffiné, d’apparence fragile mais résistant, le Washi d’Ôzu reconnu par Densan, label de savoir-faire artisanal japonais, viendra habiller la boutique Y’s Yohji Yamamoto.
Des oeuvres réalisées sur mesure par le duo japonais Hiroyuki Saito et Yoshiki Uchida seront installées sur les vitrines de la boutique historique du créateur de mode Yohji Yamamoto.

Du 8 au 16 septembre 2017 (10h30 a 19h)
Boutique Y’s Yohji Yamamoto
25, rue du Louvre 75001 Paris
Presse: caroline.ponomarenko@yohjiyamamoto-fr.com
Yohji Yamamoto The Official
Yohji Yamamoto The Official added 2 new photos.Thursday, September 7th, 2017 at 2:00pm
Come to discover the A/W17-18 Y's collection in its full range at Y's Louvre shop, 25 rue du Louvre 75001 Paris.

Let's see which look will get the most likes!!
Yohji Yamamoto The Official
Yohji Yamamoto The Official added 2 new photos.Friday, September 1st, 2017 at 2:08pm
Courtesy of Grazia magazine, September 2017 issue
Interview by Claire Touzard and Photographs by Mathieu Zazzo

Booed in the 1980s then idolised, Yohji Yamamoto is one of the last great punks of fashion. A meeting with this reinventor of femininity, one of the rare designers to become a cult figure in his lifetime.

He’s facing us, looking like a fake movie star. He always has the same odd appearance: something of the heavenly tramp, enough class to knock you off your feet; an inscrutable gaze that is strictly punk.
Yohji Yamamoto smokes cigarettes, dozens of them. He gives the impression of stability, a spiritual force that bends you over. Like the great artists, he carries an air of great mystery, something beyond your grasp. He speaks little, his cult is shaped by evanescence. Son of a war widow and an aspiring painter, Yohji Yamamoto has never been guided by the trends or inner circle of fashion.
He explores beyond that. In 1981, he turned the fashion world upside down with his ex-girlfriend Rei Kawakubo, the designer of Comme des Garçons, now exhibiting at the Met in New York.

At the time, he appalled a Paris obsessed with ultra-femininity and glamour. His models deconstructed gender, catapulting stereotypes with their irony and sombre light. For 45 years, he has continued sketching a new idea of the feminine and of the beautiful, through his paradoxical heroines; he sculpts their imperfections, wraps them in asymmetrical, unstructured dresses sometimes verging on the clownish. He offers them the power. And “Yohji” is already in the Pantheon: celebrated by numerous exhibits (in the Victoria and Albert Museum, among others, in 2011) and by great directors - Wim Wenders paid him homage, in 1989, in the documentary Notebook on Cities and Clothes. His obsessive use of black, his complete rejection of conventions...
All that has overturned the European conception of clothing and gender. That’s why he lasts, because kids all over the world are wearing his Y-3 running shoes, his athletic line for adidas, launched in 2003: because he has built a philosophy with his gentle and constructive “go fuck yourself” to the system.
He is admired for having been able to stand by his beliefs and go all the way with them. He is peering out at us with vague disdain from under the brim of his hat. He weighs his words. He has something that belongs to him alone and that cannot be distorted by fashion: eternal irreverence.

CT: In 1981, you ended up in Paris, with the designer
Rei Kawakubo, and you turned the fashion world upside
down. Do you remember that period?

YY: More than ever. I wanted to open a boutique.
At the same time, Rei was staging a show in a hotel. It was
a complete coincidence but it made an impression of
general movement: for European fashion, it was like a
Japanese army suddenly landed. If I had been by myself,
without Rei, my work would never have had such an impact.

CT: You got a bad reception from the French, didn’t you?

YY: The reporters were incredibly rude.
Lots of people told us “Go back to where you came from”. I
kept telling myself: “Ignore them!” I wasn’t expecting such a reception, I
didn’t really understand what was going on. One reporter even wrote:
“Hiroshima without Love”!

CT: Why were you so shocking at the time?

YY: My way of conceiving women was probably completely
contrary to the European stereotypes. Even today, there
are so many shows that try to make women “sexy”. I’ve
hated that from the very beginning: I adore women and I
don’t like to see them treated like dolls. On the contrary, I
want to protect them from people’s gazes.

CT: In a word, you’re a feminist.

YY: Yes, probably. But, on the one hand, I have my own vision
of what is sexy. For me, sexiness and sexuality are not
expressed by nudity but by a body that is covered by
something. For me, being nude is ugly.

CT: You reject all the traditional symbols of femininity: garish
lipstick, high heels...

YY: Yes, I’d rather look for the answers in my imagination:
where does sexuality really lie? Under what circumstances
does a woman feel sexy? I always have in mind an image
of a woman who sits up on a bed, wearing a man’s loose
T-shirt, smoking a cigarette... That’s what sexy looks like to
me, and all my work flows from that.

CT: What made you want to dress women?

YY: In fact, when I was young, I wanted to be a painter. I don’t
really know why, no doubt because people around me kept
telling me: “Yohji, your paintings are very good.” I entered
the most prestigious art school. But, during the second
exam, I started thinking about my future and was afraid of
being a bad artist. Painting is very risky, very wild. The
majority of artists are not accepted in their lifetime and I
had to see to my mother’s needs. I gave it all up to go into
law and become a lawyer or businessman.

CT: How does one switch from being a trainee lawyer to a
fashion designer?

YY: At Keio law school, I quickly realized that all my classmates
came from rich families. I felt it was unfair: I thought I could
never have the same chances of finding a job. I decided to
go back and see my mother, who was a seamstress. I
asked her: “Can I be your assistant, Mum?” She was so
furious that I quit law school that she didn’t speak to me for
two weeks. She finally gave in and told me:
“If you want to learn, you should at least take a sewing
class and go to fashion school.” I went back to school, to
Bunka Fashion College.

CT: Where did your sharply contrasted style come from? Was
Japanese fashion irreverent at the time?

YY: No, at the time, young Japanese girls wore imported
clothes and looked like little dolls, “girlies”, and I didn’t like
that. I wanted to change the system, create men’s
clothes for women.

CT: You’ve always been a rebel. Where does that come from?

YY: I’m rather a gentleman. That’s my philosophy of life.
As a man, I felt that my role was to put women in extremely
boyish clothes that expressed strength, to bring them out of
that girlish oppression. Regarding men, I
never let them get the upper hand: women have always
been stronger than I am, and they still are.

CT: You are still remembered for your legendary show in 1997
where you made fun of the symbols of marriage... Do you
hate conventions?

YY: Yes, I hate marriage. And that show was really ironic, it
subverted high fashion. I was surprised to see people
laughing and applauding. I wasn’t expecting such strong

CT: The dark side is something that you accepted and owned
up to very quickly. Why?

YY: I like darkness, blackness. I’ve never leaned towards
mainstream fashion. I’ve always “Walked on the dark side
of the road”, as a variation on the Lou Reed song title. I’ve
always felt that my place was with the underground people,
the bohemians, the outsiders. You know, I began life with a
war widow. My mother lost everything: we had to start over
from scratch. When I was 3 or 4 years old, I remember that
we didn’t have enough to eat. I’m not scared of nothing,
zero: that’s where I come from. I will always be able to
return to the shadows, without fear.

CT: How do you see contemporary society?

YY: Very broad question! For me, life is really limited, we don’t
have many options to make it a heaven or a hell. I recently
read a study saying that what makes many people happy is
“spending money for somebody else”. That’s terrible. I hate
the very principle of capitalism. Only money makes money.

CT: And yet you earn money as a designer. How do you deal
with it?

YY: I only need money for two things: to eat and continue
creating clothes.

CT: You have collaborated with many artists, like the dancer
Pina Bausch and the film director Takeshi Kitano.

YY: It’s funny because every time I discover more famous
artists, and I’m confronted with their works, what interests
me most is not so much what the artists make as the artists
themselves. At bottom, they’re at the heart of everything,
their existence is so deeply tied to their art. Kitano, for
example, if you meet him sober, he seems like a shy little
boy. But when he drinks, he turns into a yakuza! He told me
one day that it wasn’t
violence but life: his way of loving, of hating... He only lives
in extremes. That fascinates me. But I’ve never really been
able to follow him!

CT: Many exhibits have been held in your honour... Are you an
artist, too?

YY: No, I’m not an artist. Or maybe I am. I’m a fashion designer.
Fashion is 50% business, 50% art. I just pretend to be one,
in fact, it’s just showing off.

CT: You have become a real guru for the younger generation
through your Y-3 line for adidas, but also because of what
you stand for. Do you understand why?

YY: With Y-3, I wanted to do something I’d never done before.
For me, sport embodies money, violence, and a simulation
of war.I wanted to do something beautiful and elegant.
Regarding young people... I’m always surprised when they
show me their Love. Sometimes, I’m walking down the
street and, no matter what country I’m in, they come up to
me and want to shake my hand. Each time, I ask myself:
“My God. What have I done? Have I done something

CT: Maybe it’s because you were one of the first designers to
really break the rules...?

YY: I’ve seen that people have started questioning gender again
over the past five or six years. It’s really incredible: in my
boutiques, you can see girls and boys rushing to
buy clothes for the opposite sex. And the boys don’t look
like boys. It’s great, but I don’t know what to think about it. I
think to myself: Is that the future of Japan?
We’re off to a bad start... In reality, I think that young people
can’t really rebel these days, because they haven’t been
brought up that way.

CT: Do you think that it’s still possible to break rules in fashion?

YY: It seems difficult to me. In a way, I feel like telling young
people: “Sorry, I’ve done it all before you!” I’m joking. The
future is no doubt in the digital era. Personally, I don’t want
anything to do with technology, it scares me. Other
Yamamotos besides me are taking my place behind
Instagram accounts, and that’s already quite enough.

CT: What drives you today? After a 45-year career, are you
satisfied with your work?

YY: No, never. That’s why I keep doing what I do. Every time I
leave a show, I feel disconnected, it’s something like a loss
of meaning, I don’t know why. Maybe because I’m too
demanding, at bottom. And then, people always ask me to
interpret what I do. I don’t like to talk about my work. Ever
since I started my career, I’ve had difficulty using words. I
communicate through clothes.

CT: Finally, what makes you happy?

YY: Getting up in the morning and walking my dog. It’s anything
but a “fashion moment” but fashion has become routine for
me now. Although, whenever I stage a show, I try to find
something that will make it an exciting experience.
In each show, I look for something different, messy. That’s
the way it should always stay: Messy.
Yohji Yamamoto The Official
Yohji Yamamoto The Official added 7 new photos.Wednesday, August 2nd, 2017 at 2:00pm
The Rosenrot's collections

Here are some more pictures from Gracia Ventus private collections.
Some great archive pieces from past collections, all coordinated in a refined styling.

Courtesy of The Rosenrot blog
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